/* ─────────────────────────────────────────────────────────────
     LORDS Color Tokens (locked per CLAUDE.md + brand book v1.0)
     L=Yellow (Life Simplified)
     O=Blue (On-Time)
     R=Orange (Reliable Savings)
     D=Green (Delight Every Month)
     S=Purple (Smart by Design)
     ───────────────────────────────────────────────────────────── */
  :root {
    --lords-l: #EF9F27;
    --lords-o: #378ADD;
    --lords-r: #D85A30;
    --lords-d: #97C459;
    --lords-s: #7F77DD;

    --ink: #1A1612;          /* deep warm black */
    --ink-soft: #4A4138;
    --ink-light: #7A6F62;
    --paper: #FAF8F4;        /* warm off-white */
    --paper-warm: #F2EBDC;   /* kraft tone */
    --paper-cool: #FFFFFF;   /* clean white */
    --line: #E5DCC9;
    --line-soft: #F0E8D6;

    --shadow-sm: 0 2px 8px rgba(26, 22, 18, 0.06);
    --shadow-md: 0 8px 24px rgba(26, 22, 18, 0.08);
    --shadow-lg: 0 16px 48px rgba(26, 22, 18, 0.12);
  }

  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

  body {
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Helvetica Neue', sans-serif;
    color: var(--ink);
    background: var(--paper);
    line-height: 1.5;
    font-size: 17px;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
  }

  .wrap { max-width: 1200px; margin: 0 auto; padding: 0 24px; }
  .wrap-tight { max-width: 760px; margin: 0 auto; padding: 0 24px; }
  .wrap-wide { max-width: 1400px; margin: 0 auto; padding: 0 24px; }

  /* draft banner — for review only */
  .draft-banner {
    background: var(--lords-r);
    color: white;
    text-align: center;
    padding: 10px 20px;
    font-size: 13px;
    font-weight: 600;
    letter-spacing: 0.02em;
    position: sticky;
    top: 0;
    z-index: 9999;
  }

  /* ═══════════════════════════════════════════════
     HEADER (sticky, with tagline locked beneath wordmark)
     ═══════════════════════════════════════════════ */
  header.bar {
    position: sticky; top: 0; z-index: 100;
    background: rgba(250, 248, 244, 0.95);
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
    border-bottom: 1px solid var(--line);
    padding: 16px 0;
  }
  header.bar .wrap {
    display: flex; align-items: center; justify-content: space-between; gap: 32px;
  }
  .brand-block { display: flex; align-items: center; gap: 16px; }
  .logo {
    font-weight: 800; font-size: 28px; letter-spacing: -0.04em;
    line-height: 1;
  }
  .logo .acc-p { color: var(--lords-l); }
  .logo .acc-l { color: var(--lords-o); }
  .logo .acc-e { color: var(--lords-r); }
  .logo .acc-n { color: var(--lords-d); }
  .logo .acc-u { color: var(--lords-s); }

  .tagline-bar {
    font-size: 13px; font-weight: 500;
    color: var(--ink-soft);
    letter-spacing: 0.01em;
    padding-left: 16px;
    border-left: 1px solid var(--line);
    display: none;
  }
  @media (min-width: 720px) {
    .tagline-bar { display: block; }
  }

  nav.primary { display: none; gap: 32px; }
  nav.primary a {
    color: var(--ink-soft); text-decoration: none; font-weight: 500; font-size: 15px;
    transition: color 0.15s;
  }
  nav.primary a:hover { color: var(--ink); }
  @media (min-width: 960px) {
    nav.primary { display: flex; }
  }

  .cta-secondary {
    background: var(--ink); color: var(--paper);
    padding: 10px 20px; border-radius: 8px;
    font-weight: 600; font-size: 14px;
    text-decoration: none;
    transition: transform 0.15s, box-shadow 0.15s;
  }
  .cta-secondary:hover { transform: translateY(-1px); box-shadow: var(--shadow-md); }

  /* ═══════════════════════════════════════════════
     HERO (leads with PRODUCT promise, not cohort)
     ═══════════════════════════════════════════════ */
  section.hero {
    padding: 80px 0 100px;
    background: linear-gradient(180deg, var(--paper) 0%, var(--paper-warm) 100%);
    position: relative;
    overflow: hidden;
  }
  .hero-inner {
    display: grid;
    grid-template-columns: 1fr;
    gap: 48px;
    align-items: center;
  }
  @media (min-width: 960px) {
    .hero-inner { grid-template-columns: 1.1fr 0.9fr; gap: 64px; }
  }

  .hero-text { max-width: 600px; }
  .hero-eyebrow {
    display: inline-block;
    background: var(--lords-l); color: var(--ink);
    padding: 6px 14px; border-radius: 999px;
    font-size: 12px; font-weight: 700;
    letter-spacing: 0.08em; text-transform: uppercase;
    margin-bottom: 28px;
  }
  h1.hero-headline {
    font-size: clamp(40px, 6.5vw, 76px);
    font-weight: 800;
    line-height: 1.02;
    letter-spacing: -0.035em;
    margin-bottom: 24px;
    color: var(--ink);
  }
  .hero-tagline-secondary {
    font-size: clamp(16px, 1.8vw, 20px);
    font-weight: 500;
    color: var(--lords-r);
    margin-bottom: 28px;
    letter-spacing: -0.01em;
  }
  .hero-sub {
    font-size: clamp(17px, 1.9vw, 20px);
    color: var(--ink-soft);
    margin-bottom: 40px;
    line-height: 1.55;
    max-width: 540px;
  }

  /* Hero variant toggle (Sienna A/B/C scaffolded for A/B testing) */
  .variant-tabs {
    display: inline-flex; gap: 8px;
    background: rgba(0,0,0,0.06); padding: 4px; border-radius: 999px;
    margin-bottom: 20px;
    font-size: 12px;
  }
  .variant-tabs button {
    background: transparent; border: none; padding: 6px 12px;
    font-size: 12px; font-weight: 600;
    color: var(--ink-soft); cursor: pointer;
    border-radius: 999px;
    transition: background 0.15s;
  }
  .variant-tabs button.active {
    background: var(--ink); color: var(--paper);
  }
  .variant-content { display: none; }
  .variant-content.active { display: block; }

  .cta-row {
    display: flex; flex-wrap: wrap; gap: 16px; align-items: center;
  }
  .cta-primary {
    display: inline-flex; align-items: center; gap: 10px;
    background: var(--ink); color: var(--paper);
    padding: 18px 32px; border-radius: 12px;
    font-weight: 700; font-size: 17px;
    text-decoration: none;
    transition: transform 0.15s, box-shadow 0.15s, background 0.15s;
    box-shadow: 0 4px 0 rgba(26, 22, 18, 0.2);
  }
  .cta-primary:hover {
    transform: translateY(-2px);
    box-shadow: 0 6px 0 rgba(26, 22, 18, 0.2), 0 8px 24px rgba(26, 22, 18, 0.1);
  }
  .cta-primary .arrow { font-size: 20px; transition: transform 0.15s; }
  .cta-primary:hover .arrow { transform: translateX(4px); }
  .cta-link {
    color: var(--ink); font-weight: 600; text-decoration: none;
    border-bottom: 2px solid var(--lords-o); padding-bottom: 2px;
    transition: opacity 0.15s;
  }
  .cta-link:hover { opacity: 0.7; }

  /* Hero pillar bar (LORDS) — prominent per brand book v1.0 */
  .hero-pillars {
    display: flex;
    border-radius: 16px;
    overflow: hidden;
    box-shadow: var(--shadow-md);
    margin-top: 32px;
    max-width: 540px;
  }
  .pillar {
    flex: 1;
    padding: 18px 12px;
    text-align: center;
    color: white;
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    line-height: 1.3;
  }
  .pillar:nth-child(1) { background: var(--lords-l); color: var(--ink); }
  .pillar:nth-child(2) { background: var(--lords-o); }
  .pillar:nth-child(3) { background: var(--lords-r); }
  .pillar:nth-child(4) { background: var(--lords-d); color: var(--ink); }
  .pillar:nth-child(5) { background: var(--lords-s); }

  /* Hero visual placeholder (right column on desktop) */
  .hero-visual {
    aspect-ratio: 4 / 5;
    background: var(--paper-warm);
    border-radius: 24px;
    box-shadow: var(--shadow-lg);
    display: flex; align-items: center; justify-content: center;
    padding: 32px;
    border: 1px solid var(--line);
    position: relative;
    overflow: hidden;
  }
  .placeholder-label {
    text-align: center;
    color: var(--ink-light);
    font-size: 14px;
    line-height: 1.6;
    max-width: 320px;
  }
  .placeholder-label .icon {
    font-size: 48px;
    display: block;
    margin-bottom: 16px;
    opacity: 0.4;
  }
  .placeholder-label .label-title {
    font-weight: 700;
    color: var(--ink-soft);
    font-size: 13px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    margin-bottom: 8px;
  }

  /* ═══════════════════════════════════════════════
     SECTION GENERAL
     ═══════════════════════════════════════════════ */
  section.block {
    padding: 100px 0;
    position: relative;
  }
  section.block.warm { background: var(--paper-warm); }
  section.block.dark { background: var(--ink); color: var(--paper); }
  section.block.cool { background: var(--paper-cool); }

  .section-eyebrow {
    text-transform: uppercase; letter-spacing: 0.18em;
    font-size: 12px; font-weight: 700;
    color: var(--lords-o);
    margin-bottom: 20px;
  }
  h2.section-title {
    font-size: clamp(32px, 4.5vw, 56px);
    font-weight: 800;
    letter-spacing: -0.03em;
    line-height: 1.1;
    margin-bottom: 24px;
    color: var(--ink);
    max-width: 800px;
  }
  section.block.dark h2.section-title { color: var(--paper); }
  h2.section-title .highlight {
    background: linear-gradient(180deg, transparent 65%, var(--lords-l) 65%);
    padding: 0 6px;
  }
  p.lede {
    font-size: 20px; color: var(--ink-soft);
    margin-bottom: 24px;
    max-width: 680px;
    line-height: 1.55;
  }
  section.block.dark p.lede { color: rgba(250, 248, 244, 0.7); }

  /* ═══════════════════════════════════════════════
     PROBLEM SECTION (3 visual tiles per CEO directive)
     ═══════════════════════════════════════════════ */
  .problem-grid {
    display: grid; gap: 24px; margin-top: 56px;
    grid-template-columns: 1fr;
  }
  @media (min-width: 720px) { .problem-grid { grid-template-columns: repeat(3, 1fr); } }

  .problem-card {
    background: white;
    border-radius: 20px;
    padding: 36px 28px;
    border: 1px solid var(--line);
    transition: transform 0.2s, box-shadow 0.2s;
  }
  .problem-card:hover {
    transform: translateY(-4px);
    box-shadow: var(--shadow-md);
  }
  .problem-card .visual-slot {
    aspect-ratio: 1;
    background: var(--paper-warm);
    border-radius: 14px;
    margin-bottom: 24px;
    display: flex; align-items: center; justify-content: center;
    border: 1px dashed var(--line);
  }
  .problem-card .visual-slot .placeholder-label {
    font-size: 11px;
    padding: 12px;
  }
  .problem-card h3 {
    font-size: 22px; font-weight: 700;
    letter-spacing: -0.015em;
    margin-bottom: 12px;
    color: var(--ink);
  }
  .problem-card p {
    color: var(--ink-soft);
    font-size: 16px;
    line-height: 1.55;
  }
  .problem-card .badge-num {
    display: inline-block;
    background: var(--lords-r); color: white;
    width: 32px; height: 32px;
    border-radius: 50%;
    line-height: 32px; text-align: center;
    font-weight: 700; font-size: 14px;
    margin-bottom: 16px;
  }

  /* ═══════════════════════════════════════════════
     SOLUTION + PROMISE PILLS
     ═══════════════════════════════════════════════ */
  .promise-row {
    display: flex; flex-wrap: wrap; gap: 14px; margin-top: 36px;
  }
  .promise-pill {
    padding: 14px 24px;
    border-radius: 999px;
    font-weight: 700; font-size: 17px;
    color: white;
    box-shadow: var(--shadow-sm);
  }
  .promise-pill.p1 { background: var(--lords-o); }
  .promise-pill.p2 { background: var(--lords-d); color: var(--ink); }
  .promise-pill.p3 { background: var(--lords-s); }

  /* ═══════════════════════════════════════════════
     HOW IT WORKS (4 steps with visual/video placeholder)
     ═══════════════════════════════════════════════ */
  .how-grid {
    display: grid; gap: 20px; margin-top: 56px;
    grid-template-columns: 1fr;
  }
  @media (min-width: 720px) { .how-grid { grid-template-columns: repeat(4, 1fr); } }

  .how-step {
    padding: 32px 24px;
    border-radius: 18px;
    position: relative;
    transition: transform 0.2s;
  }
  .how-step:hover { transform: translateY(-4px); }
  .how-step.s1 { background: rgba(239, 159, 39, 0.15); }
  .how-step.s2 { background: rgba(55, 138, 221, 0.15); }
  .how-step.s3 { background: rgba(151, 196, 89, 0.22); }
  .how-step.s4 { background: rgba(127, 119, 221, 0.15); }
  .how-step .step-num {
    font-size: 64px; font-weight: 800;
    letter-spacing: -0.04em; line-height: 1;
    margin-bottom: 20px;
    color: white;
    -webkit-text-stroke: 2px var(--ink);
  }
  .how-step h4 {
    font-size: 19px; font-weight: 700;
    letter-spacing: -0.015em;
    margin-bottom: 8px;
    color: var(--ink);
  }
  .how-step p { font-size: 15px; color: var(--ink-soft); line-height: 1.55; }

  .how-video-slot {
    margin-top: 56px;
    aspect-ratio: 16 / 9;
    background: var(--ink);
    border-radius: 24px;
    display: flex; align-items: center; justify-content: center;
    color: var(--paper);
    position: relative;
    overflow: hidden;
  }
  .how-video-slot .play-icon {
    width: 80px; height: 80px;
    border-radius: 50%;
    background: rgba(255,255,255,0.15);
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 16px;
    font-size: 28px;
  }
  .how-video-slot .placeholder-label { color: rgba(250, 248, 244, 0.6); }
  .how-video-slot .placeholder-label .label-title { color: var(--lords-l); }

  /* ═══════════════════════════════════════════════
     RHYTHM SECTION (30-sec video placeholder per CEO directive)
     ═══════════════════════════════════════════════ */
  .rhythm-split {
    display: grid; gap: 48px; margin-top: 56px;
    grid-template-columns: 1fr;
    align-items: center;
  }
  @media (min-width: 960px) {
    .rhythm-split { grid-template-columns: 1fr 1fr; gap: 64px; }
  }
  .rhythm-text { max-width: 520px; }
  .rhythm-comparison {
    display: grid; gap: 20px; margin-top: 32px;
    grid-template-columns: 1fr;
  }
  .rhythm-row {
    display: grid; grid-template-columns: 1fr auto 1fr;
    gap: 16px; align-items: center;
    padding: 20px 24px;
    background: white;
    border-radius: 14px;
    border: 1px solid var(--line);
    font-size: 15px;
  }
  .rhythm-row .before { color: var(--ink-soft); text-align: right; }
  .rhythm-row .arrow { color: var(--lords-r); font-weight: 700; font-size: 18px; }
  .rhythm-row .after { color: var(--ink); font-weight: 600; }

  /* ═══════════════════════════════════════════════
     WHAT'S IN THE BOX (SKU categories visual)
     ═══════════════════════════════════════════════ */
  .sku-grid {
    display: grid; gap: 16px; margin-top: 48px;
    grid-template-columns: repeat(2, 1fr);
  }
  @media (min-width: 720px) { .sku-grid { grid-template-columns: repeat(4, 1fr); } }
  @media (min-width: 960px) { .sku-grid { grid-template-columns: repeat(7, 1fr); } }

  .sku-card {
    aspect-ratio: 1;
    background: white;
    border: 1px solid var(--line);
    border-radius: 16px;
    padding: 16px 12px;
    display: flex; flex-direction: column; align-items: center; justify-content: center;
    text-align: center;
    transition: transform 0.15s, border-color 0.15s;
  }
  .sku-card:hover {
    transform: translateY(-2px);
    border-color: var(--ink);
  }
  .sku-card .sku-icon {
    width: 40px; height: 40px;
    background: var(--paper-warm);
    border-radius: 50%;
    margin-bottom: 10px;
    display: flex; align-items: center; justify-content: center;
    font-size: 18px;
    color: var(--ink-soft);
  }
  .sku-card .sku-name {
    font-size: 13px;
    font-weight: 600;
    color: var(--ink);
    line-height: 1.3;
  }
  .sku-not-list {
    margin-top: 40px;
    padding: 24px 28px;
    background: rgba(216, 90, 48, 0.08);
    border-left: 4px solid var(--lords-r);
    border-radius: 8px;
    color: var(--ink-soft);
    font-size: 15px;
    line-height: 1.6;
    max-width: 720px;
  }
  .sku-not-list strong { color: var(--ink); }

  /* ═══════════════════════════════════════════════
     FAMILY IMAGERY BAND (placeholder)
     ═══════════════════════════════════════════════ */
  .imagery-band {
    display: grid; gap: 16px;
    grid-template-columns: 1fr;
    margin-top: 56px;
  }
  @media (min-width: 720px) {
    .imagery-band { grid-template-columns: 2fr 1fr 1fr; grid-auto-rows: 280px; }
  }
  .img-slot {
    background: var(--paper-warm);
    border-radius: 16px;
    border: 1px dashed var(--line);
    display: flex; align-items: center; justify-content: center;
    padding: 24px;
  }
  .img-slot.span2 { grid-row: span 2; }

  /* ═══════════════════════════════════════════════
     FM OFFER (pricing comparison MORE intriguing)
     ═══════════════════════════════════════════════ */
  .offer-shell {
    background: var(--ink);
    color: var(--paper);
    border-radius: 32px;
    padding: 64px 48px;
    margin-top: 40px;
    box-shadow: var(--shadow-lg);
  }
  @media (max-width: 720px) {
    .offer-shell { padding: 40px 28px; border-radius: 24px; }
  }
  .offer-headline {
    font-size: clamp(28px, 4vw, 44px);
    font-weight: 800;
    letter-spacing: -0.025em;
    line-height: 1.1;
    text-align: center;
    margin-bottom: 16px;
  }
  .offer-sub {
    text-align: center;
    color: rgba(250, 248, 244, 0.7);
    font-size: 17px;
    margin-bottom: 48px;
    max-width: 560px; margin-left: auto; margin-right: auto;
  }
  .offer-lock-banner {
    display: inline-block;
    background: var(--lords-l); color: var(--ink);
    padding: 10px 20px;
    border-radius: 999px;
    font-weight: 700;
    font-size: 13px;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    margin: 0 auto 32px;
  }
  .tier-grid {
    display: grid; gap: 16px;
    grid-template-columns: 1fr;
    margin: 0 auto 48px;
    max-width: 1100px;
  }
  @media (min-width: 720px) { .tier-grid { grid-template-columns: repeat(2, 1fr); } }
  @media (min-width: 960px) { .tier-grid { grid-template-columns: repeat(5, 1fr); } }

  .tier-card.popular {
    border: 2px solid var(--lords-o);
    background: linear-gradient(180deg, rgba(55, 138, 221, 0.10), rgba(55, 138, 221, 0.02));
    position: relative;
  }
  .tier-card.popular::before {
    content: 'MOST POPULAR';
    position: absolute;
    top: -12px;
    left: 50%;
    transform: translateX(-50%);
    background: var(--lords-o);
    color: white;
    padding: 4px 14px;
    border-radius: 999px;
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.5px;
    white-space: nowrap;
  }
  .tier-features {
    list-style: none;
    padding: 0;
    margin: 14px 0 0 0;
    text-align: left;
  }
  .tier-features li {
    padding: 6px 0;
    font-size: 13px;
    color: var(--ink-soft);
    display: flex;
    align-items: flex-start;
    gap: 8px;
    line-height: 1.4;
  }
  .tier-features li::before {
    content: '✓';
    color: var(--lords-d);
    font-weight: 700;
    flex-shrink: 0;
  }
  .tier-card {
    background: rgba(255,255,255,0.06);
    border: 1px solid rgba(255,255,255,0.12);
    border-radius: 18px;
    padding: 28px 20px;
    text-align: left;
    transition: border-color 0.15s, transform 0.15s;
  }
  .tier-card:hover {
    border-color: var(--lords-l);
    transform: translateY(-4px);
  }
  .college-link {
    display: inline-block;
    margin-top: 14px;
    padding: 8px 16px;
    background: rgba(127, 119, 221, 0.12);
    border: 1px solid var(--lords-s);
    border-radius: 8px;
    color: var(--lords-s);
    font-size: 13px;
    font-weight: 600;
    text-decoration: none;
    transition: all 0.2s;
    text-align: center;
  }
  .college-link:hover {
    background: var(--lords-s);
    color: white;
  }
  .tier-card.college {
    background: rgba(127, 119, 221, 0.15);
    border-color: var(--lords-s);
  }
  .tier-name {
    font-size: 13px; font-weight: 700;
    color: var(--lords-l);
    letter-spacing: 0.1em;
    text-transform: uppercase;
    margin-bottom: 8px;
  }
  .tier-card.college .tier-name { color: var(--lords-s); }
  .tier-desc {
    font-size: 13px;
    color: rgba(250, 248, 244, 0.6);
    margin-bottom: 16px;
    line-height: 1.4;
  }
  /* Price block — FM-vs-regular MORE intriguing per CEO directive */
  .price-block { display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; }
  .price-fm {
    font-size: 42px; font-weight: 800; letter-spacing: -0.03em;
    color: var(--paper);
    line-height: 1;
  }
  .price-fm .per { font-size: 13px; font-weight: 500; color: rgba(250, 248, 244, 0.5); }
  .price-reg {
    font-size: 18px;
    color: rgba(250, 248, 244, 0.4);
    text-decoration: line-through;
    text-decoration-color: var(--lords-r);
    text-decoration-thickness: 2px;
  }
  .price-save {
    display: inline-block;
    background: var(--lords-d); color: var(--ink);
    font-size: 11px; font-weight: 700;
    padding: 4px 10px;
    border-radius: 999px;
    margin-top: 8px;
    letter-spacing: 0.04em;
    text-transform: uppercase;
  }

  .offer-cta-block { text-align: center; }
  .offer-cta-block .cta-primary {
    background: var(--lords-l);
    color: var(--ink);
    font-size: 18px;
    padding: 20px 40px;
    box-shadow: 0 6px 0 rgba(0,0,0,0.4);
  }
  .offer-cta-block .cta-primary:hover { box-shadow: 0 8px 0 rgba(0,0,0,0.4), 0 12px 32px rgba(0,0,0,0.3); }

  .payment-note {
    margin-top: 20px;
    font-size: 14px;
    color: rgba(250, 248, 244, 0.65);
    max-width: 560px; margin-left: auto; margin-right: auto;
    line-height: 1.6;
  }
  .payment-note strong { color: var(--lords-l); }

  /* Trust signals near CTA (per 2026 DTC research) */
  .trust-row {
    display: flex; flex-wrap: wrap; gap: 20px; justify-content: center;
    margin-top: 24px;
    font-size: 13px;
    color: rgba(250, 248, 244, 0.6);
  }
  .trust-item { display: flex; align-items: center; gap: 6px; }
  .trust-item .check { color: var(--lords-d); font-weight: 700; }

  /* ═══════════════════════════════════════════════
     FAQ
     ═══════════════════════════════════════════════ */
  .faq {
    display: grid; gap: 12px; margin-top: 48px;
    max-width: 800px; margin-left: auto; margin-right: auto;
  }
  .faq details {
    background: white;
    border: 1px solid var(--line);
    border-radius: 14px;
    overflow: hidden;
    transition: border-color 0.15s, box-shadow 0.15s;
  }
  .faq details[open] { border-color: var(--ink); box-shadow: var(--shadow-sm); }
  .faq summary {
    list-style: none;
    cursor: pointer;
    padding: 24px 28px;
    font-weight: 600; font-size: 17px;
    color: var(--ink);
    display: flex; justify-content: space-between; align-items: center;
    gap: 16px;
  }
  .faq summary::-webkit-details-marker { display: none; }
  .faq summary::after {
    content: '+';
    color: var(--lords-o);
    font-size: 28px;
    font-weight: 400;
    line-height: 1;
    transition: transform 0.2s;
  }
  .faq details[open] summary::after { content: '−'; }
  .faq .answer {
    padding: 0 28px 26px;
    color: var(--ink-soft);
    font-size: 16px;
    line-height: 1.6;
  }

  /* ═══════════════════════════════════════════════
     FOOTER (minimal legal — NO CEO name, NO holdings name)
     ═══════════════════════════════════════════════ */
  footer {
    background: var(--ink);
    color: rgba(250, 248, 244, 0.7);
    padding: 64px 0 40px;
  }
  footer .wrap {
    display: grid; gap: 40px;
    grid-template-columns: 1fr;
  }
  @media (min-width: 720px) {
    footer .wrap { grid-template-columns: 2fr 1fr 1fr; }
  }
  .foot-brand .logo { color: var(--paper); margin-bottom: 12px; }
  .foot-tagline {
    font-size: 14px;
    color: rgba(250, 248, 244, 0.6);
    margin-bottom: 16px;
  }
  .foot-location {
    font-size: 13px;
    color: rgba(250, 248, 244, 0.5);
    line-height: 1.6;
  }
  .foot-col h5 {
    font-size: 12px; font-weight: 700;
    letter-spacing: 0.12em; text-transform: uppercase;
    color: rgba(250, 248, 244, 0.5);
    margin-bottom: 16px;
  }
  .foot-col ul { list-style: none; }
  .foot-col li { margin-bottom: 10px; }
  .foot-col a {
    color: rgba(250, 248, 244, 0.75);
    text-decoration: none;
    font-size: 14px;
    transition: color 0.15s;
  }
  .foot-col a:hover { color: var(--paper); }
  .foot-bottom {
    margin-top: 48px;
    padding-top: 24px;
    border-top: 1px solid rgba(250, 248, 244, 0.1);
    font-size: 12px;
    color: rgba(250, 248, 244, 0.4);
    text-align: center;
    line-height: 1.6;
  }

  /* ═══════════════════════════════════════════════
     FOUNDER NOTE (Sienna v2.2 PATCH)
     ═══════════════════════════════════════════════ */
  .founder-body {
    margin-top: 32px;
    font-size: clamp(17px, 1.8vw, 19px);
    line-height: 1.65;
    color: var(--ink);
  }
  .founder-body p { margin-bottom: 20px; }
  .founder-body p:last-child { margin-bottom: 0; }

  .founder-signoff {
    margin-top: 48px;
    padding-top: 32px;
    border-top: 1px solid var(--line);
    text-align: center;
  }
  .logo-signoff {
    font-size: 42px;
    margin-bottom: 12px;
    display: inline-block;
  }
  .signoff-line {
    font-size: 14px;
    color: var(--ink-soft);
    margin-bottom: 28px;
    letter-spacing: 0.02em;
  }
  .cta-signoff {
    display: inline-flex;
    align-items: center;
    gap: 12px;
  }
     A few value sets (Q4a laundry frequency, comm channel pref, delivery day pref)
     were not pinned to exact values in the Slack thread — used reasonable
     provisional sets, flagged in the walkthrough for confirmation, not asserted
     as CEO-locked. -->
<style>
  .tier-card { cursor: pointer; transition: box-shadow 0.15s, border-color 0.15s; border: 2px solid transparent; }
  .tier-card[data-tier]:hover { box-shadow: 0 4px 16px rgba(0,0,0,0.12); }
  .tier-card[data-tier].selected { border-color: var(--lords-d, #97C459); box-shadow: 0 4px 20px rgba(0,0,0,0.18); }
  .tier-card[data-tier].selected::after {
    content: "✓ Selected"; display: block; margin-top: 10px; font-size: 12px; font-weight: 700;
    color: var(--lords-d, #97C459);
  }

  #signup-modal-backdrop {
    display: none; position: fixed; inset: 0; background: rgba(20,20,20,0.55);
    z-index: 10000; align-items: center; justify-content: center; padding: 20px;
  }
  #signup-modal-backdrop.open { display: flex; }
  #signup-modal {
    background: #fff; border-radius: 12px; padding: 32px; max-width: 460px; width: 100%;
    max-height: 88vh; overflow-y: auto;
    box-shadow: 0 20px 60px rgba(0,0,0,0.3); position: relative;
  }
  #signup-modal h3 { margin: 0 0 4px; font-size: 20px; }
  #signup-modal .modal-tier-label { font-size: 13px; opacity: 0.7; margin-bottom: 4px; }
  #signup-modal label { display: block; font-size: 13px; font-weight: 600; margin: 14px 0 6px; }
  #signup-modal .field-note { font-size: 11px; opacity: 0.65; margin: -2px 0 4px; line-height: 1.4; }
  #signup-modal input, #signup-modal select, #signup-modal textarea {
    width: 100%; padding: 10px 12px; border: 1px solid #ccc; border-radius: 8px; font-size: 15px; box-sizing: border-box;
    font-family: inherit;
  }
  #signup-modal textarea { resize: vertical; min-height: 60px; }
  #signup-modal .modal-close {
    position: absolute; top: 14px; right: 16px; background: none; border: none; font-size: 20px; cursor: pointer; opacity: 0.5;
  }
  #signup-modal .modal-submit { width: 100%; margin-top: 20px; justify-content: center; }
  #signup-modal .modal-status { margin-top: 14px; font-size: 13px; text-align: center; }
  #signup-modal .modal-status.error { color: #c0392b; }
  #signup-modal .modal-status.success { color: #2d7d3f; }
  #signup-modal .test-card-hint { font-size: 11px; opacity: 0.6; margin-top: 4px; }

  /* Stripe Elements mount (A1, 2026-07-28). Elements renders in a
     cross-origin iframe we cannot style from here, so we style the CONTAINER
     to match the surrounding inputs and pass matching type styles to Stripe
     via the `style` option in JS. Both halves are needed — container alone
     leaves the card text visibly foreign to the rest of the form. */
  #signup-modal .stripe-card-mount {
    padding: 12px 14px;
    border: 1px solid rgba(0,0,0,0.18);
    border-radius: 8px;
    background: #fff;
    min-height: 44px;              /* reserve height so the modal doesn't
                                      jump when the iframe finishes loading */
    transition: border-color 0.15s ease, box-shadow 0.15s ease;
  }
  #signup-modal .stripe-card-mount.StripeElement--focus {
    border-color: var(--lords-blue, #378ADD);
    box-shadow: 0 0 0 3px rgba(55,138,221,0.15);
  }
  #signup-modal .stripe-card-mount.StripeElement--invalid { border-color: #D85A30; }
  #signup-modal #card-errors { margin-top: 8px; font-size: 12px; }

  /* step wizard */
  .modal-progress { display: flex; gap: 4px; margin: 16px 0 4px; }
  .modal-progress .dot { flex: 1; height: 4px; border-radius: 2px; background: #E5DCC9; }
  .modal-progress .dot.done { background: var(--lords-d, #97C459); }
  .modal-progress .dot.current { background: var(--lords-o, #378ADD); }
  .modal-step-label { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; color: var(--lords-o, #378ADD); margin-bottom: 4px; }
  .modal-step { display: none; }
  .modal-step.active { display: block; }
  .sub-branch { padding: 12px; margin-top: 10px; background: #F2EBDC; border-radius: 8px; border: 1px dashed #E5DCC9; }
  .sub-branch.hidden { display: none; }
  .brand-row { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; align-items: end; margin-bottom: 12px; }
  .brand-row label { margin: 0 0 4px; grid-column: 1 / -1; }
  .placeholder-field { background: #FFF8E8; border: 1px dashed var(--lords-l, #EF9F27); border-radius: 8px; padding: 12px; margin-top: 10px; }
  .placeholder-field .tag { display: inline-block; font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.04em; color: var(--lords-l, #EF9F27); background: rgba(239,159,39,0.15); padding: 2px 8px; border-radius: 999px; margin-bottom: 6px; }

/* ===== Multi-page supplement (2026-07-30) ===== */
/* Clean branded visual panels replacing the old "placeholder" boxes.
   Real photography/video slots come later; these read as intentional. */
.bv{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;width:100%;height:100%;min-height:180px;
  background:linear-gradient(135deg,#F2EBDC 0%,#e9e0cd 100%);border-radius:16px;color:#6b6150;text-align:center;padding:24px;}
.bv-i{font-size:44px;line-height:1;}
.bv-cap{font-size:13px;font-weight:600;letter-spacing:.3px;opacity:.75;}
.bv-hero{min-height:320px;background:linear-gradient(135deg,#EF9F27 0%,#D85A30 55%,#7F77DD 130%);color:#fff;}
.bv-hero .bv-cap{opacity:.9;}
.how-video-slot .bv,.problem-card .visual-slot .bv,.img-slot .bv{min-height:0;height:100%;}
.img-slot:has(img),.img-slot:has(svg){padding:0;border:0;overflow:hidden;}
.img-slot img,.img-slot svg{width:100%;height:100%;object-fit:cover;display:block;}

/* Mobile nav (hamburger) — the old page had no menu below 960px */
.nav-toggle{display:inline-flex;align-items:center;justify-content:center;background:none;border:0;font-size:26px;line-height:1;
  color:var(--ink,#1a1a1a);cursor:pointer;padding:4px 8px;margin-left:auto;}
@media(min-width:960px){.nav-toggle{display:none;}}
header.bar .wrap{position:relative;}
nav.primary a.active{color:var(--ink,#1a1a1a);font-weight:700;}
@media(max-width:959px){
  nav.primary{display:none;position:absolute;top:100%;left:0;right:0;flex-direction:column;gap:0;
    background:#fff;border-top:1px solid rgba(0,0,0,.08);box-shadow:0 12px 28px rgba(0,0,0,.12);padding:8px 0;z-index:60;}
  nav.primary.open{display:flex;}
  nav.primary a{padding:14px 24px;border-bottom:1px solid rgba(0,0,0,.05);}
}

/* Interior page header band */
.page-hero{background:linear-gradient(135deg,#378ADD 0%,#7F77DD 100%);color:#fff;padding:64px 0 56px;}
.page-hero .wrap{max-width:820px;}
.page-hero .eyebrow{text-transform:uppercase;letter-spacing:2px;font-size:12px;font-weight:700;opacity:.85;margin-bottom:14px;}
.page-hero h1{font-size:clamp(30px,5vw,46px);line-height:1.1;margin:0 0 16px;}
.page-hero p{font-size:18px;line-height:1.6;opacity:.95;margin:0;max-width:640px;}

/* Closing CTA band */
.cta-band{background:#F2EBDC;text-align:center;}
.cta-band .section-title{margin-bottom:12px;}
.cta-band .lede{margin:0 auto 22px;}

/* Simple content page (contact/college/consent) */
.doc-wrap{max-width:760px;margin:0 auto;padding:56px 24px 72px;}
.doc-wrap h2{font-size:26px;margin:36px 0 12px;}
.doc-wrap h3{font-size:19px;margin:26px 0 8px;}
.doc-wrap p,.doc-wrap li{font-size:16px;line-height:1.7;color:#3a3a3a;}
.doc-wrap ul{padding-left:22px;margin:10px 0 18px;}
.contact-cards{display:grid;gap:16px;margin:26px 0;}
@media(min-width:640px){.contact-cards{grid-template-columns:1fr 1fr;}}
.contact-card{background:#fff;border:1px solid rgba(0,0,0,.08);border-radius:14px;padding:22px;}
.contact-card h3{margin:0 0 6px;font-size:16px;}
.contact-card a{color:#378ADD;font-weight:600;text-decoration:none;}
.college-grid{display:grid;gap:16px;margin:28px 0;}
@media(min-width:640px){.college-grid{grid-template-columns:repeat(4,1fr);}}
.college-card{background:#fff;border:1px solid rgba(0,0,0,.08);border-radius:14px;padding:20px;text-align:center;}
.college-card .ct{font-weight:700;font-size:15px;margin-bottom:6px;}
.college-card .cp{font-size:26px;font-weight:800;color:#D85A30;}
.college-card .cp span{font-size:13px;font-weight:600;color:#8a8378;}